Why use physical gift cards instead of just digital codes?

Physical cards feel personal and tangible—they can be wrapped, displayed, or handed out as part of the gifting ritual. They add perceived value, especially in stores or for premium gifts.

The Brand Value of a Gift Card

A well-designed gift card is more than just a tool—it's a memorable gifting experience. It encourages customers to share your brand with friends and loved ones, helping you extend reach and build referral-based growth.